Situation in ethiopia tadele ferede phd department of economics addis ababa university, ethiopia presented at the workshop on connecting local enterprises to global markets, international trade center, geneva october 8, 2014. In ethiopia, the development of modern tourism as an important economic sector can be traced back to the imperial regime. Ethiopia mercator projection, 720n 0 50 100 150 kilometers 0 50 100 150 miles boundary representation is not necessarily authoritative. Best travel tips to ethiopia in 2019 for your first trip. The joint programme aims to strengthen intercultural dialogue and promote culturalnatural heritage to foster socioeconomic development, by revising and improving cultural policy frameworks, favoring the development of culturalcreative industries, and incorporating. We focus on addis ababa, as the bulk of commercial activity in ethiopia is done here. The united nations economic commission for africa conference centre averages 100,000 delegates per year, and around 75% are from africa. Ecotourism potential and its role for sustainable development. Biha applauded ethiopias efforts to boost tourism, which she described as a sector that could speed up the muchneeded structural. The international gateway to ethiopia is addis ababa bole international airport add, located approximately 3. The purpose of this study was to analyze tourism marketing in ethiopia with respect to major objectives including to identify significant variables dimensions that attracts tourists to visit ethiopia and determine their level of satisfaction.
The primary data was collected from 501 foreign tourists in the study area. From then until the overthrow of the regime in 1974, the development of tourism showed a remarkable and smooth. Whether youre visiting ethiopia for a few days or a few weeks, youll find ideas here to help you. On the other hand, tourism marketing is a management process including forecasting and meeting current and future needs of the tourists. The effects of the marketing mix on choice of tourist. However, ethiopia has the means to change those factors that are coming together at the same time, such as cheap labor force and welleducated, trainable and inexpensive labour and. Competitive analysis of ethiopias travel and tourism industry. Unwto is facing up to the shared challenge of covid19, highlighting the importance of international cooperation, solidarity and responsibility. The geological element focuses on geology and landscape and includes both form, such as landforms, rock outcrops, rock types, sediments. The study aims to uncover an overview of e marketing adoption in tourism businesses of ethiopia focusing on e marketing implementation modalities. A new model for destination marketing recommended for you 23.
Ethiopia ranks 111th out of 183 countries in the world banks ease of doing business report 2012. Ethiopia has the lowest level of incomeinequality in africa and one of the lowest in the world, with a gini coefficient comparable to that of the scandinavian countries. Ethiopia 2015 05 03 with map united states agency for. Ethiopia is currently experiencing rapid growth in international tourism. Marketing ethiopia as a tourism destination improving the image of ethiopia in the world, contributing to a strong and attractive destination brand, and leading a consistent and coordinated effort to communicate and promote the different destinations and tourism products ethiopia has to offer, in collaboration with the private sector and the. Accordingly, this paper discusses the development of tourism in poor countries including ethiopia, the problems and prospects of tourism in subsistence economy and how the image of the destination serves as a critical factor for successful promotion activity.
An analysis of the tourism marketing performance and. Finally, the destination competitiveness analysis shows that ethiopia is better rated in inherited endowments than in created and. Socioeconomic impacts of tourism in axum town 2 introduction at present, axum is one of the top tourist sites in ethiopia with the number of tourists visiting axum increasing from time to time. Assessment of the marketing strategy for tourism destinations in. In addition, the dummy for africa is significant and positive. Several strategies are suggested including marketing and business development support for ethiopian tour operators and accommodation owners.
Finally, the destination competitiveness analysis shows that ethiopia is better rated in inherited endowments than in created and supporting resources like tourism infrastructure. Tourism the tourism industry is the mainstay of macaos economy. When the park was established in 1966, it covered about 756km. The history of tourism is one of the neglected themes in ethiopian history. The government is proving its commitment and willingness to develop tourism through a number of initiatives.
One of the actions required to promote commercial aquaculture in ethiopia is conducting research and preparation of a document on the feasibility of fish farming in ethiopia. This largely reflects the economic activity generated by industries such as hotels, travel agents, airlines and other passenger transportation services, restaurant and leisure industries. Its capital city is mekelle, which is 783 kilometer far from addis ababa, the capital city of ethiopia. A proper marketing mix is crucial for the success of any tourist destination. Tourism vca ethiopia final report september 2018 9 as a result, ethiopia is lagging behind other east african destinations that have developed a more competitive tourism industry and attract higher numbers of international tourists. Ethiopias sustainable tourism master plan 20152025 tralac. One of the influences of ethiopia s climate and weather is the seasonal migration of the intertropical convergence zone itcz which affects the rainfall patterns in ethiopia, east africa. An analysis of the tourism marketing performance and strategy. The inhabitants of ethiopia are almost entirely black. In this scenario, the key opportunities for the cbi to add value to the tourism value chain in ethiopia are. Ethiopias tourism sector is growing from a low base of a minimal 1 percent share of africas tourism market, but it continues to underperform despite its potential. Regional state culture and tourism offices, ethiopia.
Abstract this study focuses on identifying the challenges and prospects of ethiopian tourism industry. Pdf branding ethiopia as an appealing tourist destination. The master plan, which is meant to guide tourism activities in ethiopia for the next ten years, was developed by eca in collaboration with ethiopias ministry of tourism and culture. The important characteristics of marketing for services are. Explore outdoor and nature activities, cultural experiences and educational travel in ethiopia. Pdf new tourism product development is the process by which the resources. Methodologically, the study employed a descriptive research design.
Tourism is a featured component of ethiopia s poverty reduction strategy paper prsp, which. In the past few years polarized opinions have been reflected on. Ethiopia the second most populous country in africa is a oneparty state with a planned economy. Being positivist in philosophy, the data were collected based on survey strategy from. The park is situated at about 211km from addis ababa capital city of ethiopia.
Challenges and prospectus of ethiopian tourism industry tekabesintayehusheferahu lecturer in banking and finance department, jimma university, ethiopia. Ethiopia s population of approximately 84 million makes it one of the largest markets in africa. Challenges and prospectus of ethiopian tourism industry. An analysis of the tourism marketing performance and strategy of. Meyer, vijaya ramachandran, and divyanshi wadhwa keywords. Ethiopian tourism organization marketing strategies youtube. A major issue identified is that ethiopia has little defined product being sold in the market place.
One of the most important applications of information technology, communications and internet is in tourism industry and due to the importance of the role which foreign tourism. Ethiopias sustainable tourism master plan 20152025. Tourism is a featured component of ethiopias poverty reduction strategy paper prsp, which aims to combat poverty and encourage economic. Targeted marketing and promotion strategy in 5 key source markets launch ethiopias new brand and execute a brand management strategy improve existing and establish new accommodation stock create holistic destination development plans for all key historic route destinations implement plans improve the quality of interpretation. Geotourism is an integral part of unescos geoparks and is essential to their development. We conclude with thoughts on the future of manufacturing in africa. This study was conducted in selected tourist destinations within nairobi city and nakuru town with a sample size of 384. Road sector development and economic growth in ethiopia. The airport is a hub for african air travel, and as such direct international flights are available from all. Africa, industrialization, labor, manufacturing jel codes. Tigray region is one of the nine regions of ethiopia. This study examines the effects of the marketing mix on choice of tourist accommodation by domestic tourists in kenya. Rainfalls period is between march, april, june, and september, averaging 650 mm cpi, 2000.
Enhancing private sector and community engagement in tourism services in ethiopia 18. Civics and ethical studies, university of gondar, p. Enhancing private sector and community engagement in. For instance, the numbers of both the international and domestic tourists in 1998 were 6,625 and 9,480, respectively. Case study on marketing of ethiopia tour package term paper. Ethiopias tourism destination awareness is very low and destination image is very. We give a brief account of what one needs to do to start a plc in addis ababa. For more than a decade before 2016, gdp grew at a rate between 8% and 11% annually one of the fastest growing states among the 188 imf member countries. Strategic paths to competitiveness and job creation. The african union conference centre is smaller, with an estimated 50,000 arrivals per annum. One of the influences of ethiopias climate and weather. For instance, the numbers of both the international and domestic tourists in. Geotourism adds to ecotourisms principal focus on plants flora and animals fauna by adding a. In effect to the itcz, ethiopia is classified into three climatic zones rainfall.
This study was thus designed to uncover the performance of tourism industry in ethiopia and to critically examine the tourism marketing. Because of the imperative nature of the sector, it is relevant to undertake critical investigation of the road transport sector of ethiopia. The largest city in the country is the capital addis ababa with a population of the urban agglomeration approaching 2. Assessment of tourism marketing strategy in tourism. The ethiopian developmental state and its challenges by. Pdf this empirical analysis shows how destination branding helps to. The potential and challenges of new tourism product. So far, various studies attempted to study on impact of tourism on the economic growth, tourism as tools for promoting sustainability and tourism development has been done in ethiopia, and no study is conducted on assessment of marketing strategies for tourism promotion in ethiopia particularly in bmnpto the best ofthe researchers knowledge. Sharing reliable content to help guide difficult decisions in changing circumstances. Consequently, the market share of ethiopia is insignificant, less than 2% in 2011 wb, 2012 and industrial development corporation idc, 20. A final theme focuses on the need to improve demand for tourism and to work on the image of ethiopia. Government expenditure patterns in ethiopia have changed dramatically over the last few years. This was when the ethiopian tourist organization eto was founded in 1961.
Exploring domestic tourism in ethiopia international journal of. The goal of the project was to establish international. Tourism to ethiopia, senegal and zambia, eu market scan, prepared in 2017 for. Even though ethiopia has an abundance of attractions of numerous types ranging from. Sep 20, 2016 the master plan, which is meant to guide tourism activities in ethiopia for the next ten years, was developed by eca in collaboration with ethiopias ministry of tourism and culture. Ethiopias existence as an independent country for thousands of years and the diversity of its ecology and culture were images that captivated foreigners for a long time. This growth was driven by government investment in infrastructure, as well as sustained. Jun 22, 2010 private limited company is a popular incorporated business form in ethiopia that can be established by a minimum of 2 and maximum of 50 persons. Pdf the potential and challenges of new tourism product. Tilapia aquaculture business model for addis chamber.
This is a result of the remarkable socioeconomic reforms and diligent endeavours and commitment of the government of the federal democratic republic of ethiopia. How to start a plc private limited company in ethiopia. To facilitate diversified development and integrate various elements into tourism, the msar government works towards the major objective of turning macao into a premium tourist destination and asias unique leisure, entertainment, exhibition and convention hub in. Tourism is a sector that holds a bright promise for our country ethiopia. Though ethiopia officially claims to be a developmental state, the issue remains divisive among its politicians and scholars alike. Ethiopias population of approximately 84 million makes it one of the largest markets in africa. Religion is also used as addis ababas tourism market segmentation. Easy to read, honest advice on responsible tourism in ethiopia to help you make sure your trip has a positive effect on the environment and local communities. S m nazrul islam, pg researcher, hospitality and tourism management, university of strathclyde, glasgow email. Private limited company is a popular incorporated business form in ethiopia that can be established by a minimum of 2 and maximum of 50 persons.
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